EmpowerFit Wellness, a fitness and lifestyle coaching brand, needed a digital platform that could inspire confidence, promote healthy living, and simplify client engagement. Their previous site lacked structure and didn’t clearly communicate their holistic approach to wellness.

I redesigned their online presence on Squarespace 7.1, developing a clean, motivational layout that balances strength with calm energy. The site features a dynamic programs section, integrated booking system, and custom-designed icons for each service pillar — fitness, nutrition, and mindset.

I used a warm-neutral color palette with accents of teal to convey vitality and trust, alongside authentic photography that reflected real client success stories. The new site improved session sign-ups by 60% and positioned the brand as a trusted wellness partner rather than just another coaching business.